Stories about jobs can help you brainstorm design ideas. They can also be an important tool to gather feedback from real customers and define new features. Using real customer feedback can help you come up with more innovative and appealing designs. If you need to understand why a product failed, job stories might be helpful.
You can think of design problems through job stories
Job stories can be used to help designers understand the needs and problems of customers. They give enough information to help you move forward without being too specific. These stories can easily be adapted to suit customer's changing needs.
The Jobs to Be Done methodology often uses job stories. This methodology emphasizes the desired outcome, motivation, and goal of a consumer's actions. This allows designers to provide more context and focus on the user's pain point.
These can be derived directly from customer feedback
Stories about jobs can be derived from real feedback, such as interviews with customers. By doing this, you can uncover the contexts and anxieties of your customers. You can also explore the different ways people use your product or service. However, you must be careful not to mix up the job and its solution. This can make it more difficult for customers to accept your ideas.
These can be used for defining new features
Stories about jobs can be powerful tools for defining new features in an app or website. This can be used instead of User Stories to better understand user needs. Although stories may not be as detailed as specifications they can provide more context. They use personas, which represent real users, and describe the actions that they would take on your website or app. These stories can be incorporated into testing suites using behavior-driven development (BDD) or relevant testing.
Stories about jobs can be best used together with the Jobs to Be Done concept. This theory explains the Job Story's purpose. It aims to uncover the user’s actual situation and their motivations. When the user's job is difficult and there are many factors at work, a Jobs to Be Done narrative can help you to define a new feature.