Stories about jobs can be a powerful way to brainstorm design problems. They can also be an important tool to gather feedback from real customers and define new features. You can create more appealing and innovative designs by using real customer feedback. You might use job stories to help you understand the reasons behind a product's failure.
You can think of design problems through job stories
Designers can help customers understand their needs and problems by creating job stories. They provide enough information to move forward but not so much that the story becomes overly prescriptive. These stories are flexible and can be modified as customer experiences and needs change.
The Jobs to Be Done approach uses job stories to tell the story of a job. This methodology emphasizes the desired outcome, motivation, and goal of a consumer's actions. This allows designers focus more on the user's pain point and provides greater context.
They can be derived through real customer feedback
Interviews with customers can provide real feedback that can help us create stories about jobs. By doing this, you can uncover the contexts and anxieties of your customers. You can also explore the different ways people use your product or service. Be careful to not confuse the problem and the solution. It can make it difficult to understand why customers reject your ideas.
These can be used for defining new features
Stories about jobs may be a powerful tool to help you define new features for your app or website. This method can be used in place of traditional User Stories to better understand the needs of a particular user. Stories provide context, even though they aren't as detailed and precise as specifications. You can also use personas to portray actual users and describe what actions they would like to take in your app. These stories can be incorporated into testing suites using behavior-driven development (BDD) or relevant testing.
The Jobs to Be Done theory is best used with stories about jobs. This theory explains that the Job Story aims to explore the user's actual situation and the motivations that lead to it. When the user's job is complex and there are multiple factors at work, a Jobs to Be Done story can help you define a new feature.